“International Service Nonprofit”

Challenge

Our client recognized that there was a need to better identify who the end users of their Learning Management System and other training offerings are, what their needs are, and to build a more detailed picture of their motivations and aspirations.

Approach

Motivf designed a mixed methods approach that included quantitative and qualitative research with stakeholders and end users. Employing human-centered design tools such as 1:1 stakeholder and user interviews, participatory focus groups, and on-site guerrilla interviews, Motivf uncovered insights that were substantiated with an internationally distributed survey. The tens of thousands of data points collected are now being utilized to create validated user personas and journey maps depicting users on-line and in-person journeys through learning and training offerings.

Outcomes

This is an ongoing project, but the team has had extensive engagement from participants across the country. The findings and deliverables resulting from this process will help to shape the strategy used by the client to engage its 120,000 members in learning content and help them reach their professional goals.