International Service Nonprofit
Understanding Learner Behaviors to Design Paths to Career Success
Motivf collaborated with an International Service Nonprofit to conduct research into the users of their proprietary Learning Management System (LMS) and related offerings.
Challenge
Our client recognized that there was a need to better identify who the end users of their Learning Management System and other training offerings are, what their needs are, and to build a more detailed picture of their motivations and aspirations.
Approach
Employing human-centered design tools such as 1:1 stakeholder and user interviews, participatory focus groups, and on-site guerrilla interviews, Motivf uncovered insights that were substantiated with an internationally distributed survey.
Outcomes
A set of Learner Archetypes was produced to capture the learning behaviors and motivations of over 120,000 employees, ensuring that the pathways to reach professional goals are aligned with the needs and desires of employees throughout the network.
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