Icon

The Trumpeter Swan as our icon is more than a design choice — it embodies the company's values and approach. The solo image of the swan represents the rarity of individuals who can achieve a wide range of challenges and the distinctiveness of Motivf's services, while the swan in tessellation reflects the interconnectedness of our diverse services and people and the natural patterns of motivation that Motivf aligns with its operations and strategies.

The swan, both as a singular figure and as part of a tessellation, symbolizes Motivf's blend of uniqueness and integration. It represents the company's ability to stand out with exceptional, one-of-a-kind solutions while also demonstrating the interconnectedness and harmonious collaboration within people, teams, and projects.

In the tessellation, the repetitive pattern of the swan creates a sense of unity and structure, resonating with Motivf's foundational concept of "patterns of motivation". It's a visual metaphor for how the company operates—a cohesive collection of unique talents and ideas that come together to form a larger, purposeful whole. This alignment with natural patterns and tessellations underscores Motivf's commitment to a human-centered approach that is both systematic and organic, reflecting the innate patterns found in nature and human endeavor.

Our visual shorthand in icon form is ideal for small spaces, avatars and favicons.

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Download the Icon in an editable format, suitable for Adobe Illustrator, Figma and other vector editing software

Icon Don’t’s

In the same manner as the logo, to maintain the integrity of the swan icon, and to promote the consistency of the brand, it is important to use the icon as described in these guidelines. The examples shown here illustrate misuses of the icon that should never be used.