Identity Guidelines

January 2024

Typography

Well set type determines how we bring our written language to life. It demonstrates our personality and the clarity of our message and our new brand typeface, Overpass, is a testament to our dedication to clear, user-friendly communication.

Overpass is crafted for quick comprehension, mirroring our commitment to efficiency and clarity. It's a font that transcends borders, embodying our inclusive approach and adaptability across cultures. In every letter,

Reflecting our commitment to transparency and simplicity, this typeface underlines our pledge to an open, clear, human-centered approach in every interaction.

Download

Download the font files here

Overpass

We use it throughout all Motivf marketing communications. Whenever we present ourselves this is our primary typefaces to be used in headlines, subheadings and body copy.

Overpass Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Thin Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass ExtraLight
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass ExtraLight Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass SemiBold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass ExtraBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass ExtraBold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+
Overpass Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()?+

Headlines, subheaders and body

While we can use different weights of the Overpass family, its power comes in measured usage. Below we detail the three main weights to be used:


Black for headlines

Semibold for subheaders

Regular for body copy


Along with the typographic settings to achieve legibility, consistency and readability. Click on the blurple boxes to test how something looks in Overpass.

Headlines

Overpass Black

All Caps, always

Tracking: -40

Leading: 1.1x font size

Subheaders

Overpass Semibold

Title Case

Tracking: -20

Leading: 1.2x font size

Body

Overpass Regular

Sentence case

Tracking: -10

Leading: 1.4x font size

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