Motivf

Identity Guidelines

January 2024

Pattern

For us, patterns are more than visual elements — they are the foundational element of our brand's narrative.

Our motifs, particularly the tessellation of our distinctive swan icon, are carefully crafted to embody our dedication to finding patterns and outliers in our own work, embrace curiosity, and the value of the human touch.

These designs serve not just as decoration but as storytelling devices that symbolize our commitment to craft and uniqueness. As recurring themes that resonate through our branding, they create a cohesive and impactful experience, embodying our promise to deliver unique and extraordinary outcomes. These patterns weave a visual story that speaks to our journey and ambition, ensuring Motivf stands out with intention and memorability in the tapestry of the marketplace.

Inspired by M.C. Escher’s mind bending patterns that often play with perspective and illusion, we push even further by adding the layer of the Motivf color palette to really bring it to life.

It’s the visual embodiment of our mantra of ‘A Few Rare Birds’, and is intended to represent every Motivf-er and how we work together in perfect unison across the globe.

Pattern with Logo

When using the pattern with our logo, we have utilized a panel system to ensure the logo has stand out, but an embrace of the underlying pattern at the same time.

These panels can be horizontal or vertical, and take as much or little room on the canvas as we see fit, depending on application.

Pattern with Typography

We can combine the pattern with our headline type style for a really impactful, bold and daring visual style that pushes our identity to more creative places.