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Download the Logo in an editable format, suitable for Adobe Illustrator, Figma and other vector editing software

Clear Space

It’s important that we don’t crowd the logo. When placing other elements nearby, ensure our set clear space is kept for brand consistency.

Clear space around the logo is defined by the height and width of the letter ‘o’ in the logo.

Small Use Logo

For those case uses where we need to use our logo very small, we have a specially crafted version that has more open and slightly lighter letterforms.

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Download the Small Use Logo in an editable format, suitable for Adobe Illustrator, Figma and other vector editing software

Logo & Slogan

On occasion, we use our logo with our ‘Humanly Possible’ slogan locked up with the logo.

"Humanly Possible" encapsulates Motivf's ethos in the tech-driven era—a commitment to the invaluable human touch. This slogan champions our human-centered approach, promising to fulfill and exceed client aspirations through creativity and ingenuity. It's a pledge to turn the seemingly impossible into reality, leveraging the vast potential of human spirit and expertise.

This slogan is set to become a hallmark of Motivf's dedication to solutions that resonate with human values, intuition, and potential, asserting that even in a world leaning towards automation, it is the human element that truly transforms.

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Download the Logo & Slogan in an editable format, suitable for Adobe Illustrator, Figma and other vector editing software

Icon

The Trumpeter Swan as our icon is more than a design choice — it embodies the company's values and approach. The solo image of the swan represents the rarity of individuals who can achieve a wide range of challenges and the distinctiveness of Motivf's services, while the swan in tessellation reflects the interconnectedness of our diverse services and people and the natural patterns of motivation that Motivf aligns with its operations and strategies.

The swan, both as a singular figure and as part of a tessellation, symbolizes Motivf's blend of uniqueness and integration. It represents the company's ability to stand out with exceptional, one-of-a-kind solutions while also demonstrating the interconnectedness and harmonious collaboration within people, teams, and projects.

In the tessellation, the repetitive pattern of the swan creates a sense of unity and structure, resonating with Motivf's foundational concept of "patterns of motivation". It's a visual metaphor for how the company operates—a cohesive collection of unique talents and ideas that come together to form a larger, purposeful whole. This alignment with natural patterns and tessellations underscores Motivf's commitment to a human-centered approach that is both systematic and organic, reflecting the innate patterns found in nature and human endeavor.

Our visual shorthand in icon form is ideal for small spaces, avatars and favicons.

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Download the Icon in an editable format, suitable for Adobe Illustrator, Figma and other vector editing software

Logo Don’t’s

To maintain the integrity of the logo, and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown here illustrate misuses of the logo that should never be used.